{"id":150548,"date":"2026-10-07T15:57:53","date_gmt":"2026-10-07T13:57:53","guid":{"rendered":"https:\/\/www.herold.at\/ratgeber\/?p=150548"},"modified":"2026-10-13T11:34:00","modified_gmt":"2026-10-13T09:34:00","slug":"vergleich-google-social-media-chatgpt-werbung","status":"publish","type":"post","link":"https:\/\/www.herold.at\/ratgeber\/whitepaper\/vergleich-google-social-media-chatgpt-werbung\/","title":{"rendered":"Werbung auf Google, Social Media oder ChatGPT"},"content":{"rendered":"\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  const urlParams = new URLSearchParams(window.location.search);\n  if (urlParams.has(\"utm_campaign\")) {\n    const style = document.createElement(\"style\");\n    style.innerHTML = `\n      .main-navigation, \n      .header-cta, \n      .container-preheadernav {\n        display: none !important;\n      }\n    `;\n    document.head.appendChild(style);\n  }\n});\n<\/script>\n\n\n<style>\n#header-bg-circle,#header-bg-circle-mobile{\n    display:none!important\n}\n.meta-header, .heroldblog_single_title{\n    display:none!important\n}\n\n.post .entry-content{\n    max-width:1160px\n}\n.badge{\n    font-size:18px;\n    font-family: 'Satoshi-Bold', Arial, sans-serif;\n    font-weight: 700;\n    padding:5px 15px;\n    border-radius:5px;\n    background: #FEC600;\n    width: max-content;\n}\n\n.container-gated h2{\n  font-family: 'Satoshi-Bold', Arial, sans-serif;\n  font-weight:700;\n  font-size: 22px;\n  text-align: left;\n  margin:50px 0 0;\n}\n.container-gated h1{\n    margin-bottom:10px\n}\n.container-gated p{\n\tfont-weight: 400;\n\tfont-size: 18px;\n\tline-height: 140%;\n    margin-bottom:0\n}\n.container-gated table{\n    margin:10px 0 0\n}\n.container-gated table svg{\n    display: grid;\n    overflow:visible\n}\n.container-gated table tr td{\n    padding:10px 0\n}\n.container-gated table tr:not(:last-child) td{\n    border-bottom: 1px solid #7C8E9A4D\n}\n.container-gated table tr td:nth-child(2){\n    padding-left:15px\n}\n.prv-boxes{\n    margin:50px 0;\n\tdisplay: flex;\n\tgap:20px\n}\n.prv-boxes .box div{\n    display: flex;\n    flex-direction: column\n}\n.prv-boxes .box b{\n    margin-top:7px\n}\n.prv-boxes .box{\n\tdisplay:grid;\n\tjustify-items: center;\n\ttext-align: center;\n\tbackground:#fff;\n\tborder-radius: 10px;\n\tpadding:20px 15px;\n}\n.prv-boxes .box span{\n    margin-top: 10px;\n    display: block;\n}\n.prv-boxes .box svg{\n    display:grid;\n\twidth:40px;\n\theight:40px;\n\tmax-width:40px;\n}\n.container-gated .row{\n    display: grid;\n    grid-template-columns: 1fr minmax(auto, 430px);\n    gap: 80px;\n}\n.container-gated .row .col{\n    width:unset;\n    margin:0;\n    align-content:flex-start\n}\n\n\n.form-container{\n    display:flex;\n    justify-content:center;\n    flex-wrap:wrap;\n    width:100%;\n    background-color:#fff;\n    padding:40px;\n    border-radius:10px;\n    height: 100%;\n    align-content: flex-start;\n}\n\n\/* HS STYLES *\/\ninput[type=\"text\"].hs-input, input[type=\"email\"].hs-input, select{\n    width:100%!important;\n    border-radius: 5px;\n    border:1px solid #7C8E9A80;\n    font-size:16px;\n    color:#292929;\n    margin:6px 0;\n    padding:16px 20px;\n    background-color:#fff\n}\n.hs-form input[type=\"checkbox\"]{\n    margin-top:3px;\n}\n.hs-input:placeholder{\n    color:#7C8E9A\n}\n.hs-form fieldset{\n\tmax-width: unset;\n}\n.hs-richtext{\n    margin-left:20px\n}\n.legal-consent-container{\n    margin:40px 0;\n    font-size:12px\n}\n.hs-input.error{\n    border-color:#e55934!important\n}\n.form-container h3{\n\tmargin:0 0 35px\n}\n\n.hs-error-msgs{\n    color:#e55934;\n    font-weight:600;\n    margin:0 0 10px!important\n}\n.hs-input:focus{\n\toutline:1px solid #000!important;\n\tborder-color:#000!important;\n}\n.hs-input:hover:not(:focus){\n    border-color:#fec600!important\n}\n\n.legal-consent-container .input{\n    margin-bottom:10px\n}\n.inputs-list{\n    margin:0;\n    padding:0;\n    list-style:none\n}\n.hs-form .actions{\n    display:grid;\n    place-items:center\n}\n.hs-button.primary{\n    display: flex;\n    justify-content: center;\n    align-items: center;\n    font-family: \"Satoshi-Black\", Arial, Helvetica, sans-serif;\n    font-weight: 900;\n    font-size: 16px;\n    color: #000;\n    padding: 15px 55px 17px 55px;\n    text-decoration: none;\n    border-radius: 50px;\n    text-transform: uppercase;\n    cursor: pointer;\n    text-align: center;\n    min-width: 300px;\n    line-height: 130%;\n    transition: 0.2s;\n    background-color:#fec600;\n    margin-top:10px\n}\n.hs-button.primary:hover{\n    background-color: #ffd43c\n}\n\n\n.header-img-mb{\n    display:none\n}\n@media (max-width:1250px){\n\t.container-gated{\n\t\tmargin-left:-20px;\n\t\tmargin-right:-20px;\n\t\twidth:calc(100% + 40px)!important;\n\t\tborder-radius: 0!important;\n\t}\n\t.container-gated .container-l.container{\n\t\tpadding-left:20px;\n\t\tpadding-right:20px\n\t}\n}\n@media (max-width:800px){\n\t.container-gated .container-l.container .row{\n\t\tflex-wrap: wrap;\n\t}\n\t.container-gated .container-l.container .col{\n\t\twidth: 100%;\n        flex-direction:column\n\t}\n    .header-img-mb{\n        display:block\n    }   \n    .container-gated{\n        background-image:none!important\n    }\n    .header-img-mb{\n        margin-left:-20px;\n        margin-right:-20px;\n        width:calc(100% + 40px);\n        margin-bottom:30px\n    }\n    .header-img-mb img{\n        max-width:unset;\n        width:calc(100% + 40px);\n    }\n    .container-gated h1{\n\t\tfont-size:30px;\n        line-height:40px\n\t}\n\t.container-gated h2{\n\t\tfont-size: 18px\n\t}\n    .site-header-table{\n        width:max-content\n    }\n\t.site-header-table, .form-container h3{\n\t\tfont-size:16px\n\t}\n    .form-container h3{\n        margin-bottom:20px;\n        text-align: center\n    }\n\t.form-container{\n\t\tpadding:30px 20px\n\t} \n}\n@media (max-width:500px){\n    .bcontainer{\n        display:grid;\n        place-items:center\n    }\n}\n\n.hs_dms_tips_tricks_request span:not(.hs-form-required), .hs_dms_newsletter_personal_offers_request span:not(.hs-form-required){\n    margin-left:7px;\n}\n.hs_dms_tips_tricks_request, .hs_dms_newsletter_personal_offers_request{\n    margin:20px 0 0px;\n    font-size:12px;\n}\n.hs-form-booleancheckbox-display{\n    display: flex;\n    align-items: flex-start;\n    justify-content: flex-start\n}\n.hs-richtext p{\n    font-size:12px;\n}\n.from-head b{\n\tfont-size:22px;\n\tdisplay: block;\n\ttext-align: center;\n}\n.from-head span{\n\tdisplay:block;\n\tmargin:10px 0 40px;\n\ttext-align: center;\n}\n.container-xl.container-gated{\n    padding-bottom:80px\n}\n\n\n@media (max-width:1200px){\n    .prv-boxes{\n        flex-direction: column;\n        width:100%;\n    }\n    .prv-boxes .box{\n        width: 100%;\n    }\n    .container-gated .row{\n        gap: 40px\n    }\n}\n@media (max-width:1000px){\n    .badge{\n        font-size: 16px\n    }\n    .container-gated h1{\n        font-size:30px;\n        line-height: 120%;\n    }\n    .container-gated h2{\n        font-size:20px\n    }\n    .container-gated .row{\n        gap: 30px\n    }\n    .from-head b{\n        font-size:18px;\n    }\n    .from-head span{\n        margin-bottom:20px\n    }\n}\n@media (min-width:860px){\n    #onmob{\n        display: none\n    }\n}\n@media (max-width:860px){\n    #onmob{\n        display: flex\n    }\n    #ondesk{\n        display: none\n    }\n    .container-gated .row{\n        display: flex;\n        flex-direction: column\n     }\n}\n.bg-wrapper, .rtg-nl-subsribe{\n    display:none!important\n}\n<\/style>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\" data-rocket-status=\"executed\"><\/script>\n<div class=\"container-xl br-20 container-gated\"> \n    <div class=\"container-l container\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <span class=\"badge\">Kostenloser Download<\/span>\r\n                <h1>Werbung auf Google, Social Media oder ChatGPT?<\/h1>\r\n                <img decoding=\"async\" src=\"https:\/\/www.herold.at\/ratgeber\/wp-content\/uploads\/2026\/10\/263_LP_Header_20261013-1.png\" alt=\"Werbung auf Google, Social Media oder ChatGPT\">\r\n                <h2>Du brauchst Werbung, wei\u00dft aber nicht auf welchem Kanal?<\/h2>\r\n                <p>Google, Instagram, Facebook und jetzt auch ChatGPT: Die M\u00f6glichkeiten, online zu werben, werden immer mehr. Aber nicht jeder Kanal passt zu jedem Unternehmen. In diesem Leitfaden vergleichen wir die drei Werbeformen einfach und ohne Fachjargon und zeigen dir, welcher Kanal am besten zu deinem Unternehmen, deinen Kunden und deinen Zielen passt.\r\n<\/p>\r\n\r\n                <h2>Unser kostenloses Whitepaper zeigt dir:<\/h2>\r\n                <table cellspacing=\"0\">\r\n                    <tbody>\r\n                        <tr><td><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<path d=\"M11 22C17.0751 22 22 17.0751 22 11C22 4.92487 17.0751 0 11 0C4.92487 0 0 4.92487 0 11C0 17.0751 4.92487 22 11 22Z\" fill=\"#FEC600\"\/>\r\n<path d=\"M7 11.5L9.42857 14L15 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>\r\n<\/td><td><b>Wie sich Google, Social Media und ChatGPT Werbung unterscheiden<\/b><\/td><\/tr>\r\n                        <tr><td><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<path d=\"M11 22C17.0751 22 22 17.0751 22 11C22 4.92487 17.0751 0 11 0C4.92487 0 0 4.92487 0 11C0 17.0751 4.92487 22 11 22Z\" fill=\"#FEC600\"\/>\r\n<path d=\"M7 11.5L9.42857 14L15 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>\r\n<\/td><td><b>Welcher Kanal zu deinem Unternehmen und deiner Zielgruppe passt\r\n<\/b><\/td><\/tr>\r\n                        <tr><td><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<path d=\"M11 22C17.0751 22 22 17.0751 22 11C22 4.92487 17.0751 0 11 0C4.92487 0 0 4.92487 0 11C0 17.0751 4.92487 22 11 22Z\" fill=\"#FEC600\"\/>\r\n<path d=\"M7 11.5L9.42857 14L15 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>\r\n<\/td><td><b>Wann sich eine Kombination lohnt und wann ein Kanal reicht\r\n<\/b><\/td><\/tr>\r\n                    <\/tbody>\r\n                <\/table>\r\n\r\n                <div id=\"ondesk\" class=\"prv-boxes\">\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M20.5729,28.6595c-.1145.0548-.2114.0124-.2593-.0178-.0419-.0266-.1396-.1042-.1396-.2518v-2.9888c1.3152-.519,2.617-1.2374,3.8245-2.116-.2395,3.1658-1.939,4.6664-3.4256,5.3744ZM28.1932,11.3711c.2266.0259.4098.2093.4357.436.6652,5.8438-4.7192,10.6161-8.9728,12.3133l-3.7762-3.7762c1.6931-4.2569,6.464-9.645,12.3133-8.9731ZM11.359,19.6871c-.0301-.0476-.0724-.1447-.0178-.2591.7076-1.4858,2.2051-3.1837,5.3692-3.4252-.8771,1.2072-1.5938,2.5088-2.1113,3.8239h-2.9882c-.1477,0-.2254-.0977-.2519-.1396ZM30.0013,11.6508c-.0978-.8589-.7921-1.5537-1.6508-1.6522-4.0813-.4668-7.8199,1.6025-10.5056,4.5992-4.9078-.1349-6.9613,2.5784-7.7509,4.2362-.2441.5129-.2079,1.1075.0971,1.5905.3097.4906.8405.7835,1.4198.7835h3.1795l4.0023,4.0023v3.1795c0,.5792.2929,1.1101.7835,1.4198.2708.1711.5767.2575.8836.2575.2405,0,.4817-.0532.7071-.1604,1.6583-.7899,4.3726-2.841,4.2358-7.7569,2.994-2.6862,5.0629-6.4222,4.5988-10.499Z\"\/>\r\n                            <path class=\"st1\" d=\"M15.3313,26.5003c-.02.1523-.1074.2837-.24.3606-.9187.532-1.79.9337-2.539,1.1678-.2355.0704-.4016-.0626-.4621-.1233-.0607-.0607-.1942-.2272-.1184-.4758.2289-.7329.6309-1.6062,1.1624-2.5256.0766-.1326.208-.2203.3604-.2402.0186-.0024.0409-.0043.0657-.0043.0932,0,.2235.0257.3387.1408l1.2958,1.2958c.1457.1458.1482.3159.1366.4043ZM14.8756,23.8236c-.4126-.4128-.9826-.6059-1.561-.5294-.5815.0765-1.0832.4113-1.3765.9187-.5816,1.0062-1.026,1.9762-1.2836,2.8008-.001.0029-.0077.0252-.0086.0281-.1976.6491-.0186,1.3543.4674,1.8404.3554.3556.828.547,1.3105.547.1775,0,.3564-.0259.5311-.079.0015-.0004.0268-.0083.0283-.0088.838-.2618,1.7802-.6941,2.8004-1.2851.5069-.2935.8412-.7952.9173-1.3765.076-.5792-.1171-1.148-.5294-1.5602l-1.2958-1.2959Z\"\/>\r\n                            <path class=\"st1\" d=\"M23.1263,15.8277c.5759,0,1.0444.4685,1.0444,1.0444s-.4685,1.0445-1.0444,1.0445-1.0445-.4685-1.0445-1.0445.4685-1.0444,1.0445-1.0444ZM23.1263,19.2979c1.3375,0,2.4257-1.0882,2.4257-2.4258s-1.0882-2.4257-2.4257-2.4257-2.4258,1.0882-2.4258,2.4257,1.0882,2.4258,2.4258,2.4258Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Alle Kan\u00e4le im \u00dcberblick<\/b>\r\n                            <span>Die drei Werbeformen direkt nebeneinander verglichen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,14.2699h-6.1289c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h6.1289c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,20.9664h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,27.6629h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M14.3361,16.1656c-.1767,0-.3536-.0674-.4883-.2023l-2.3188-2.3188c-.2698-.2696-.2698-.707,0-.9766.2695-.2698.7071-.2698.9766,0l1.8305,1.8304,4.1494-4.1492c.2695-.2698.7071-.2698.9766,0,.2698.2696.2698.707,0,.9766l-4.6377,4.6377c-.1348.1349-.3115.2023-.4883.2023Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Der richtige Mix<\/b>\r\n                            <span>Finde heraus, welche Kan\u00e4le f\u00fcr dich wirklich Sinn machen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,22.7672c-3.0257,0-5.6942,2.1409-6.3449,5.0905-.0399.1806.0023.3652.1156.5063.063.0785.2039.2102.439.2102h11.5808c.235,0,.3758-.1316.4388-.2102.1135-.1411.1556-.3256.1157-.5063-.6509-2.9496-3.3194-5.0905-6.3451-5.0905ZM24.5728,29.9555h-11.5808c-.5924,0-1.145-.2648-1.5158-.7264-.3769-.4693-.5183-1.0775-.3877-1.6691.7894-3.5776,4.0251-6.1741,7.6939-6.1741s6.9044,2.5966,7.694,6.1743c.1304.5915-.0109,1.1999-.3878,1.6691-.3708.4615-.9233.7262-1.5157.7262Z\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,10.7362c-2.0391,0-3.6979,1.6589-3.6979,3.698s1.6588,3.698,3.6979,3.698,3.698-1.6589,3.698-3.698-1.6589-3.698-3.698-3.698ZM18.7823,19.5135c-2.8007,0-5.0792-2.2786-5.0792-5.0794s2.2785-5.0793,5.0792-5.0793,5.0794,2.2786,5.0794,5.0794-2.2786,5.0793-5.0794,5.0793Z\"\/>\r\n                            <path class=\"st1\" d=\"M26.0622,19.3103c-.1743,0-.3484.0662-.481.1988-.2652.2653-.2652.6968,0,.9622l2.4196,2.4196,2.4197-2.4197c.2652-.2652.2652-.6967,0-.9619-.2652-.2652-.6968-.2652-.9621,0l-.9692.9694c-.2593.259-.7177.259-.9769,0l-.9694-.9695c-.1325-.1326-.3065-.1989-.4807-.1989ZM28.0008,24.2806c-.348,0-.6962-.1325-.9611-.3976l-2.4351-2.4351c-.8038-.8038-.8038-2.1116,0-2.9155.8037-.8042,2.1115-.804,2.9152,0l.481.481.4809-.481c.804-.804,2.1118-.8036,2.9155-.0001.8038.8038.8038,2.1118,0,2.9156l-2.435,2.4351c-.2651.2651-.6133.3976-.9614.3976Z\"\/>\r\n                        <\/svg>  \r\n                        <div>\r\n                            <b>Deine Kund:innen erreichen<\/b>\r\n                            <span>Erfahre, wo deine Zielgruppe am besten erreichbar ist.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <b id=\"ondesk\">Lade dir jetzt den kostenlosen Leitfaden herunter und finde heraus, welcher Werbe-Kanal der Richtige f\u00fcr dein Unternehmen ist!\r\n<\/b>            <\/div>\n            <div class=\"col\">\n                <div id=\"whitepaper\" class=\"form-container\">\n                                        <div class=\"from-head\">\r\n                        <b>Finde den richtigen Werbekanal<\/b>\r\n                        <span>Jetzt Formular ausf\u00fcllen und Download-Link per E-Mail erhalten<\/span>\r\n                    <\/div>                    <script>  function loadHubspotForm() {\r\n    const script = document.createElement('script');\r\n    script.src = \"https:\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\";\r\n    script.type = \"text\/javascript\";\r\n    script.charset = \"utf-8\";\r\n    script.onload = function () {\r\n      if (window.hbspt) {\r\n        hbspt.forms.create({\r\n          region: \"eu1\",\r\n          portalId: \"143405698\",\r\n          formId: \"98e974af-720d-4429-baaa-54251020ed4d\",\r\n          onFormSubmit: function($form) {\r\n            window.dataLayer = window.dataLayer || [];\r\n            window.dataLayer.push({\r\n              event: 'gaEvent',\r\n              event_name: 'form_interaction',\r\n              form_interaction: {\r\n                status: 'success',\r\n                step: 'form submit'\r\n              }\r\n            });\r\n          }\r\n        });\r\n      } else {\r\n        console.error(\"HubSpot Forms konnte nicht geladen werden.\");\r\n      }\r\n    };\r\n    document.head.appendChild(script);\r\n  }\r\n\r\n  document.addEventListener(\"DOMContentLoaded\", loadHubspotForm);<\/script>\n                <\/div>\n                <div id=\"onmob\" class=\"prv-boxes\">\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M20.5729,28.6595c-.1145.0548-.2114.0124-.2593-.0178-.0419-.0266-.1396-.1042-.1396-.2518v-2.9888c1.3152-.519,2.617-1.2374,3.8245-2.116-.2395,3.1658-1.939,4.6664-3.4256,5.3744ZM28.1932,11.3711c.2266.0259.4098.2093.4357.436.6652,5.8438-4.7192,10.6161-8.9728,12.3133l-3.7762-3.7762c1.6931-4.2569,6.464-9.645,12.3133-8.9731ZM11.359,19.6871c-.0301-.0476-.0724-.1447-.0178-.2591.7076-1.4858,2.2051-3.1837,5.3692-3.4252-.8771,1.2072-1.5938,2.5088-2.1113,3.8239h-2.9882c-.1477,0-.2254-.0977-.2519-.1396ZM30.0013,11.6508c-.0978-.8589-.7921-1.5537-1.6508-1.6522-4.0813-.4668-7.8199,1.6025-10.5056,4.5992-4.9078-.1349-6.9613,2.5784-7.7509,4.2362-.2441.5129-.2079,1.1075.0971,1.5905.3097.4906.8405.7835,1.4198.7835h3.1795l4.0023,4.0023v3.1795c0,.5792.2929,1.1101.7835,1.4198.2708.1711.5767.2575.8836.2575.2405,0,.4817-.0532.7071-.1604,1.6583-.7899,4.3726-2.841,4.2358-7.7569,2.994-2.6862,5.0629-6.4222,4.5988-10.499Z\"\/>\r\n                            <path class=\"st1\" d=\"M15.3313,26.5003c-.02.1523-.1074.2837-.24.3606-.9187.532-1.79.9337-2.539,1.1678-.2355.0704-.4016-.0626-.4621-.1233-.0607-.0607-.1942-.2272-.1184-.4758.2289-.7329.6309-1.6062,1.1624-2.5256.0766-.1326.208-.2203.3604-.2402.0186-.0024.0409-.0043.0657-.0043.0932,0,.2235.0257.3387.1408l1.2958,1.2958c.1457.1458.1482.3159.1366.4043ZM14.8756,23.8236c-.4126-.4128-.9826-.6059-1.561-.5294-.5815.0765-1.0832.4113-1.3765.9187-.5816,1.0062-1.026,1.9762-1.2836,2.8008-.001.0029-.0077.0252-.0086.0281-.1976.6491-.0186,1.3543.4674,1.8404.3554.3556.828.547,1.3105.547.1775,0,.3564-.0259.5311-.079.0015-.0004.0268-.0083.0283-.0088.838-.2618,1.7802-.6941,2.8004-1.2851.5069-.2935.8412-.7952.9173-1.3765.076-.5792-.1171-1.148-.5294-1.5602l-1.2958-1.2959Z\"\/>\r\n                            <path class=\"st1\" d=\"M23.1263,15.8277c.5759,0,1.0444.4685,1.0444,1.0444s-.4685,1.0445-1.0444,1.0445-1.0445-.4685-1.0445-1.0445.4685-1.0444,1.0445-1.0444ZM23.1263,19.2979c1.3375,0,2.4257-1.0882,2.4257-2.4258s-1.0882-2.4257-2.4257-2.4257-2.4258,1.0882-2.4258,2.4257,1.0882,2.4258,2.4258,2.4258Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Sofortige Wirkung<\/b>\r\n                            <span>Erscheine sofort dort, wo deine Kunden suchen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,14.2699h-6.1289c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h6.1289c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,20.9664h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,27.6629h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M14.3361,16.1656c-.1767,0-.3536-.0674-.4883-.2023l-2.3188-2.3188c-.2698-.2696-.2698-.707,0-.9766.2695-.2698.7071-.2698.9766,0l1.8305,1.8304,4.1494-4.1492c.2695-.2698.7071-.2698.9766,0,.2698.2696.2698.707,0,.9766l-4.6377,4.6377c-.1348.1349-.3115.2023-.4883.2023Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Werbe-Budget?<\/b>\r\n                            <span>So viel solltest du mindestens einplanen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,22.7672c-3.0257,0-5.6942,2.1409-6.3449,5.0905-.0399.1806.0023.3652.1156.5063.063.0785.2039.2102.439.2102h11.5808c.235,0,.3758-.1316.4388-.2102.1135-.1411.1556-.3256.1157-.5063-.6509-2.9496-3.3194-5.0905-6.3451-5.0905ZM24.5728,29.9555h-11.5808c-.5924,0-1.145-.2648-1.5158-.7264-.3769-.4693-.5183-1.0775-.3877-1.6691.7894-3.5776,4.0251-6.1741,7.6939-6.1741s6.9044,2.5966,7.694,6.1743c.1304.5915-.0109,1.1999-.3878,1.6691-.3708.4615-.9233.7262-1.5157.7262Z\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,10.7362c-2.0391,0-3.6979,1.6589-3.6979,3.698s1.6588,3.698,3.6979,3.698,3.698-1.6589,3.698-3.698-1.6589-3.698-3.698-3.698ZM18.7823,19.5135c-2.8007,0-5.0792-2.2786-5.0792-5.0794s2.2785-5.0793,5.0792-5.0793,5.0794,2.2786,5.0794,5.0794-2.2786,5.0793-5.0794,5.0793Z\"\/>\r\n                            <path class=\"st1\" d=\"M26.0622,19.3103c-.1743,0-.3484.0662-.481.1988-.2652.2653-.2652.6968,0,.9622l2.4196,2.4196,2.4197-2.4197c.2652-.2652.2652-.6967,0-.9619-.2652-.2652-.6968-.2652-.9621,0l-.9692.9694c-.2593.259-.7177.259-.9769,0l-.9694-.9695c-.1325-.1326-.3065-.1989-.4807-.1989ZM28.0008,24.2806c-.348,0-.6962-.1325-.9611-.3976l-2.4351-2.4351c-.8038-.8038-.8038-2.1116,0-2.9155.8037-.8042,2.1115-.804,2.9152,0l.481.481.4809-.481c.804-.804,2.1118-.8036,2.9155-.0001.8038.8038.8038,2.1118,0,2.9156l-2.435,2.4351c-.2651.2651-.6133.3976-.9614.3976Z\"\/>\r\n                        <\/svg>  \r\n                        <div>\r\n                            <b>Mehr Kund:innen<\/b>\r\n                            <span>Erfahre wie viele neue Anfragen du bekommst.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <b id=\"onmob\">Lade dir jetzt den kostenlosen Leitfaden herunter und finde heraus, ob Google Werbung das Richtige f\u00fcr dein Unternehmen ist!\r\n<\/b>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n  (function() {\n    const params = new URLSearchParams(window.location.search);\n    const keys   = ['source','medium','campaign','content'];\n\n    function fillAndLog() {\n      let foundAny = false;\n      keys.forEach(key => {\n        const utmName = `utm_${key}`;\n        const hbdName = `hbd_utm_${key}`;\n        if (params.has(utmName) && !params.has(hbdName)) {\n          const field = document.querySelector(`[name=\"${hbdName}\"]`);\n          if (field) {\n            field.value = params.get(utmName);\n            foundAny = true;\n          }\n        }\n      });\n      return foundAny;\n    }\n\n    if (window.hbspt && hbspt.forms && typeof hbspt.forms.create === 'function') {\n      const orig = hbspt.forms.create;\n      hbspt.forms.create = function(opts) {\n        const userCb = opts.onFormReady;\n        opts.onFormReady = function($form) {\n          fillAndLog();\n          if (typeof userCb === 'function') userCb($form);\n        };\n        return orig.call(this, opts);\n      };\n    }\n\n    document.addEventListener('DOMContentLoaded', () => {\n      if (fillAndLog()) return;\n      const obs = new MutationObserver((_, observer) => {\n        if (fillAndLog()) observer.disconnect();\n      });\n      obs.observe(document.body, { childList: true, subtree: true });\n    });\n  })();\n<\/script>\n\n<!-- 2) oneutm_id cookie \u2192 hbd_utm_one_id observer autofill -->\n<script>\n  (function() {\n    \/\/ read the oneutm_id cookie\n    function getOneUtmId() {\n      const prefix = 'oneutm_id=';\n      return document.cookie\n        .split(';')\n        .map(c => c.trim())\n        .filter(c => c.startsWith(prefix))\n        .map(c => decodeURIComponent(c.substring(prefix.length)))[0] || null;\n    }\n\n    \/\/ fill the hidden field once present\n    function fillOneId() {\n      const val = getOneUtmId();\n      if (!val) return false;\n      const input = document.querySelector('input[name=\"hbd_utm_one_id\"]');\n      if (input) {\n        input.value = val;\n        return true;\n      }\n      return false;\n    }\n\n    \/\/ also hook into HS form ready (optional, for earliest fill)\n    if (window.hbspt && hbspt.forms && typeof hbspt.forms.create === 'function') {\n      const _create = hbspt.forms.create;\n      hbspt.forms.create = function(opts) {\n        const userCb = opts.onFormReady;\n        opts.onFormReady = function($form) {\n          fillOneId();\n          if (typeof userCb === 'function') userCb($form);\n        };\n        return _create.call(this, opts);\n      };\n    }\n\n    document.addEventListener('DOMContentLoaded', () => {\n      \/\/ try immediately\n      if (fillOneId()) return;\n      \/\/ otherwise watch for form insertion\n      const obs = new MutationObserver((_, observer) => {\n        if (fillOneId()) observer.disconnect();\n      });\n      obs.observe(document.body, { childList: true, subtree: true });\n    });\n  })();\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":110,"featured_media":150599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"tags":[],"content_art":[170],"class_list":["post-150548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","content_art-whitepaper"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts\/150548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/comments?post=150548"}],"version-history":[{"count":16,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts\/150548\/revisions"}],"predecessor-version":[{"id":150677,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts\/150548\/revisions\/150677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/media\/150599"}],"wp:attachment":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/media?parent=150548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/categories?post=150548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/tags?post=150548"},{"taxonomy":"content_art","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/content_art?post=150548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}