{"id":150575,"date":"2026-10-07T16:08:19","date_gmt":"2026-10-07T14:08:19","guid":{"rendered":"https:\/\/www.herold.at\/ratgeber\/?p=150575"},"modified":"2026-10-13T11:21:51","modified_gmt":"2026-10-13T09:21:51","slug":"chatgpt-werbung-leitfaden","status":"publish","type":"post","link":"https:\/\/www.herold.at\/ratgeber\/whitepaper\/chatgpt-werbung-leitfaden\/","title":{"rendered":"Der ultimative Leitfaden zu ChatGPT Werbung"},"content":{"rendered":"\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  const urlParams = new URLSearchParams(window.location.search);\n  if (urlParams.has(\"utm_campaign\")) {\n    const style = document.createElement(\"style\");\n    style.innerHTML = `\n      .main-navigation, \n      .header-cta, \n      .container-preheadernav {\n        display: none !important;\n      }\n    `;\n    document.head.appendChild(style);\n  }\n});\n<\/script>\n\n\n<style>\n#header-bg-circle,#header-bg-circle-mobile{\n    display:none!important\n}\n.meta-header, .heroldblog_single_title{\n    display:none!important\n}\n\n.post .entry-content{\n    max-width:1160px\n}\n.badge{\n    font-size:18px;\n    font-family: 'Satoshi-Bold', Arial, sans-serif;\n    font-weight: 700;\n    padding:5px 15px;\n    border-radius:5px;\n    background: #FEC600;\n    width: max-content;\n}\n\n.container-gated h2{\n  font-family: 'Satoshi-Bold', Arial, sans-serif;\n  font-weight:700;\n  font-size: 22px;\n  text-align: left;\n  margin:50px 0 0;\n}\n.container-gated h1{\n    margin-bottom:10px\n}\n.container-gated p{\n\tfont-weight: 400;\n\tfont-size: 18px;\n\tline-height: 140%;\n    margin-bottom:0\n}\n.container-gated table{\n    margin:10px 0 0\n}\n.container-gated table svg{\n    display: grid;\n    overflow:visible\n}\n.container-gated table tr td{\n    padding:10px 0\n}\n.container-gated table tr:not(:last-child) td{\n    border-bottom: 1px solid #7C8E9A4D\n}\n.container-gated table tr td:nth-child(2){\n    padding-left:15px\n}\n.prv-boxes{\n    margin:50px 0;\n\tdisplay: flex;\n\tgap:20px\n}\n.prv-boxes .box div{\n    display: flex;\n    flex-direction: column\n}\n.prv-boxes .box b{\n    margin-top:7px\n}\n.prv-boxes .box{\n\tdisplay:grid;\n\tjustify-items: center;\n\ttext-align: center;\n\tbackground:#fff;\n\tborder-radius: 10px;\n\tpadding:20px 15px;\n}\n.prv-boxes .box span{\n    margin-top: 10px;\n    display: block;\n}\n.prv-boxes .box svg{\n    display:grid;\n\twidth:40px;\n\theight:40px;\n\tmax-width:40px;\n}\n.container-gated .row{\n    display: grid;\n    grid-template-columns: 1fr minmax(auto, 430px);\n    gap: 80px;\n}\n.container-gated .row .col{\n    width:unset;\n    margin:0;\n    align-content:flex-start\n}\n\n\n.form-container{\n    display:flex;\n    justify-content:center;\n    flex-wrap:wrap;\n    width:100%;\n    background-color:#fff;\n    padding:40px;\n    border-radius:10px;\n    height: 100%;\n    align-content: flex-start;\n}\n\n\/* HS STYLES *\/\ninput[type=\"text\"].hs-input, input[type=\"email\"].hs-input, select{\n    width:100%!important;\n    border-radius: 5px;\n    border:1px solid #7C8E9A80;\n    font-size:16px;\n    color:#292929;\n    margin:6px 0;\n    padding:16px 20px;\n    background-color:#fff\n}\n.hs-form input[type=\"checkbox\"]{\n    margin-top:3px;\n}\n.hs-input:placeholder{\n    color:#7C8E9A\n}\n.hs-form fieldset{\n\tmax-width: unset;\n}\n.hs-richtext{\n    margin-left:20px\n}\n.legal-consent-container{\n    margin:40px 0;\n    font-size:12px\n}\n.hs-input.error{\n    border-color:#e55934!important\n}\n.form-container h3{\n\tmargin:0 0 35px\n}\n\n.hs-error-msgs{\n    color:#e55934;\n    font-weight:600;\n    margin:0 0 10px!important\n}\n.hs-input:focus{\n\toutline:1px solid #000!important;\n\tborder-color:#000!important;\n}\n.hs-input:hover:not(:focus){\n    border-color:#fec600!important\n}\n\n.legal-consent-container .input{\n    margin-bottom:10px\n}\n.inputs-list{\n    margin:0;\n    padding:0;\n    list-style:none\n}\n.hs-form .actions{\n    display:grid;\n    place-items:center\n}\n.hs-button.primary{\n    display: flex;\n    justify-content: center;\n    align-items: center;\n    font-family: \"Satoshi-Black\", Arial, Helvetica, sans-serif;\n    font-weight: 900;\n    font-size: 16px;\n    color: #000;\n    padding: 15px 55px 17px 55px;\n    text-decoration: none;\n    border-radius: 50px;\n    text-transform: uppercase;\n    cursor: pointer;\n    text-align: center;\n    min-width: 300px;\n    line-height: 130%;\n    transition: 0.2s;\n    background-color:#fec600;\n    margin-top:10px\n}\n.hs-button.primary:hover{\n    background-color: #ffd43c\n}\n\n\n.header-img-mb{\n    display:none\n}\n@media (max-width:1250px){\n\t.container-gated{\n\t\tmargin-left:-20px;\n\t\tmargin-right:-20px;\n\t\twidth:calc(100% + 40px)!important;\n\t\tborder-radius: 0!important;\n\t}\n\t.container-gated .container-l.container{\n\t\tpadding-left:20px;\n\t\tpadding-right:20px\n\t}\n}\n@media (max-width:800px){\n\t.container-gated .container-l.container .row{\n\t\tflex-wrap: wrap;\n\t}\n\t.container-gated .container-l.container .col{\n\t\twidth: 100%;\n        flex-direction:column\n\t}\n    .header-img-mb{\n        display:block\n    }   \n    .container-gated{\n        background-image:none!important\n    }\n    .header-img-mb{\n        margin-left:-20px;\n        margin-right:-20px;\n        width:calc(100% + 40px);\n        margin-bottom:30px\n    }\n    .header-img-mb img{\n        max-width:unset;\n        width:calc(100% + 40px);\n    }\n    .container-gated h1{\n\t\tfont-size:30px;\n        line-height:40px\n\t}\n\t.container-gated h2{\n\t\tfont-size: 18px\n\t}\n    .site-header-table{\n        width:max-content\n    }\n\t.site-header-table, .form-container h3{\n\t\tfont-size:16px\n\t}\n    .form-container h3{\n        margin-bottom:20px;\n        text-align: center\n    }\n\t.form-container{\n\t\tpadding:30px 20px\n\t} \n}\n@media (max-width:500px){\n    .bcontainer{\n        display:grid;\n        place-items:center\n    }\n}\n\n.hs_dms_tips_tricks_request span:not(.hs-form-required), .hs_dms_newsletter_personal_offers_request span:not(.hs-form-required){\n    margin-left:7px;\n}\n.hs_dms_tips_tricks_request, .hs_dms_newsletter_personal_offers_request{\n    margin:20px 0 0px;\n    font-size:12px;\n}\n.hs-form-booleancheckbox-display{\n    display: flex;\n    align-items: flex-start;\n    justify-content: flex-start\n}\n.hs-richtext p{\n    font-size:12px;\n}\n.from-head b{\n\tfont-size:22px;\n\tdisplay: block;\n\ttext-align: center;\n}\n.from-head span{\n\tdisplay:block;\n\tmargin:10px 0 40px;\n\ttext-align: center;\n}\n.container-xl.container-gated{\n    padding-bottom:80px\n}\n\n\n@media (max-width:1200px){\n    .prv-boxes{\n        flex-direction: column;\n        width:100%;\n    }\n    .prv-boxes .box{\n        width: 100%;\n    }\n    .container-gated .row{\n        gap: 40px\n    }\n}\n@media (max-width:1000px){\n    .badge{\n        font-size: 16px\n    }\n    .container-gated h1{\n        font-size:30px;\n        line-height: 120%;\n    }\n    .container-gated h2{\n        font-size:20px\n    }\n    .container-gated .row{\n        gap: 30px\n    }\n    .from-head b{\n        font-size:18px;\n    }\n    .from-head span{\n        margin-bottom:20px\n    }\n}\n@media (min-width:860px){\n    #onmob{\n        display: none\n    }\n}\n@media (max-width:860px){\n    #onmob{\n        display: flex\n    }\n    #ondesk{\n        display: none\n    }\n    .container-gated .row{\n        display: flex;\n        flex-direction: column\n     }\n}\n.bg-wrapper, .rtg-nl-subsribe{\n    display:none!important\n}\n<\/style>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\" data-rocket-status=\"executed\"><\/script>\n<div class=\"container-xl br-20 container-gated\"> \n    <div class=\"container-l container\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <span class=\"badge\">Kostenloser Download<\/span>\r\n                <h1>Der ultimative Leitfaden zu ChatGPT Werbung<\/h1>\r\n                <img decoding=\"async\" src=\"https:\/\/www.herold.at\/ratgeber\/wp-content\/uploads\/2026\/10\/263_lp_header_20260910.png\" alt=\"Werbung auf Google, Social Media oder ChatGPT\">\r\n                <h2>Deine Kunden fragen ChatGPT. Wie kommst du in die Antwort?<\/h2>\r\n                <p>Immer mehr Menschen suchen nicht mehr nur auf Google, sondern fragen direkt ChatGPT, wenn sie einen Betrieb, ein Produkt oder eine Dienstleistung brauchen. Mit ChatGPT Werbung kann dein Unternehmen genau in diesen Gespr\u00e4chen auftauchen. In diesem Leitfaden erkl\u00e4ren wir dir einfach und ohne Fachjargon, wie ChatGPT Werbung funktioniert, wie sie aussieht und ob sie zu deinem Unternehmen passt.\r\n<\/p>\r\n\r\n                <h2>Unser kostenloses Whitepaper zeigt dir:<\/h2>\r\n                <table cellspacing=\"0\">\r\n                    <tbody>\r\n                        <tr><td><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<path d=\"M11 22C17.0751 22 22 17.0751 22 11C22 4.92487 17.0751 0 11 0C4.92487 0 0 4.92487 0 11C0 17.0751 4.92487 22 11 22Z\" fill=\"#FEC600\"\/>\r\n<path d=\"M7 11.5L9.42857 14L15 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>\r\n<\/td><td><b>Wie ChatGPT Werbung funktioniert, einfach erkl\u00e4rt<\/b><\/td><\/tr>\r\n                        <tr><td><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<path d=\"M11 22C17.0751 22 22 17.0751 22 11C22 4.92487 17.0751 0 11 0C4.92487 0 0 4.92487 0 11C0 17.0751 4.92487 22 11 22Z\" fill=\"#FEC600\"\/>\r\n<path d=\"M7 11.5L9.42857 14L15 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>\r\n<\/td><td><b>Wie die Anzeigen aussehen und wo sie erscheinen\r\n<\/b><\/td><\/tr>\r\n                        <tr><td><svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<path d=\"M11 22C17.0751 22 22 17.0751 22 11C22 4.92487 17.0751 0 11 0C4.92487 0 0 4.92487 0 11C0 17.0751 4.92487 22 11 22Z\" fill=\"#FEC600\"\/>\r\n<path d=\"M7 11.5L9.42857 14L15 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>\r\n<\/td><td><b>F\u00fcr wen sich ChatGPT Werbung eignet und f\u00fcr wen nicht\r\n<\/b><\/td><\/tr>\r\n                    <\/tbody>\r\n                <\/table>\r\n\r\n                <div id=\"ondesk\" class=\"prv-boxes\">\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M20.5729,28.6595c-.1145.0548-.2114.0124-.2593-.0178-.0419-.0266-.1396-.1042-.1396-.2518v-2.9888c1.3152-.519,2.617-1.2374,3.8245-2.116-.2395,3.1658-1.939,4.6664-3.4256,5.3744ZM28.1932,11.3711c.2266.0259.4098.2093.4357.436.6652,5.8438-4.7192,10.6161-8.9728,12.3133l-3.7762-3.7762c1.6931-4.2569,6.464-9.645,12.3133-8.9731ZM11.359,19.6871c-.0301-.0476-.0724-.1447-.0178-.2591.7076-1.4858,2.2051-3.1837,5.3692-3.4252-.8771,1.2072-1.5938,2.5088-2.1113,3.8239h-2.9882c-.1477,0-.2254-.0977-.2519-.1396ZM30.0013,11.6508c-.0978-.8589-.7921-1.5537-1.6508-1.6522-4.0813-.4668-7.8199,1.6025-10.5056,4.5992-4.9078-.1349-6.9613,2.5784-7.7509,4.2362-.2441.5129-.2079,1.1075.0971,1.5905.3097.4906.8405.7835,1.4198.7835h3.1795l4.0023,4.0023v3.1795c0,.5792.2929,1.1101.7835,1.4198.2708.1711.5767.2575.8836.2575.2405,0,.4817-.0532.7071-.1604,1.6583-.7899,4.3726-2.841,4.2358-7.7569,2.994-2.6862,5.0629-6.4222,4.5988-10.499Z\"\/>\r\n                            <path class=\"st1\" d=\"M15.3313,26.5003c-.02.1523-.1074.2837-.24.3606-.9187.532-1.79.9337-2.539,1.1678-.2355.0704-.4016-.0626-.4621-.1233-.0607-.0607-.1942-.2272-.1184-.4758.2289-.7329.6309-1.6062,1.1624-2.5256.0766-.1326.208-.2203.3604-.2402.0186-.0024.0409-.0043.0657-.0043.0932,0,.2235.0257.3387.1408l1.2958,1.2958c.1457.1458.1482.3159.1366.4043ZM14.8756,23.8236c-.4126-.4128-.9826-.6059-1.561-.5294-.5815.0765-1.0832.4113-1.3765.9187-.5816,1.0062-1.026,1.9762-1.2836,2.8008-.001.0029-.0077.0252-.0086.0281-.1976.6491-.0186,1.3543.4674,1.8404.3554.3556.828.547,1.3105.547.1775,0,.3564-.0259.5311-.079.0015-.0004.0268-.0083.0283-.0088.838-.2618,1.7802-.6941,2.8004-1.2851.5069-.2935.8412-.7952.9173-1.3765.076-.5792-.1171-1.148-.5294-1.5602l-1.2958-1.2959Z\"\/>\r\n                            <path class=\"st1\" d=\"M23.1263,15.8277c.5759,0,1.0444.4685,1.0444,1.0444s-.4685,1.0445-1.0444,1.0445-1.0445-.4685-1.0445-1.0445.4685-1.0444,1.0445-1.0444ZM23.1263,19.2979c1.3375,0,2.4257-1.0882,2.4257-2.4258s-1.0882-2.4257-2.4257-2.4257-2.4258,1.0882-2.4258,2.4257,1.0882,2.4258,2.4258,2.4258Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Neuer Werbekanal<\/b>\r\n                            <span>Erreiche Kunden genau dann, wenn sie ChatGPT um Rat fragen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,14.2699h-6.1289c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h6.1289c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,20.9664h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,27.6629h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M14.3361,16.1656c-.1767,0-.3536-.0674-.4883-.2023l-2.3188-2.3188c-.2698-.2696-.2698-.707,0-.9766.2695-.2698.7071-.2698.9766,0l1.8305,1.8304,4.1494-4.1492c.2695-.2698.7071-.2698.9766,0,.2698.2696.2698.707,0,.9766l-4.6377,4.6377c-.1348.1349-.3115.2023-.4883.2023Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Passt das zu dir?<\/b>\r\n                            <span>Finde heraus, ob sich ChatGPT Werbung f\u00fcr dein Unternehmen lohnt.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,22.7672c-3.0257,0-5.6942,2.1409-6.3449,5.0905-.0399.1806.0023.3652.1156.5063.063.0785.2039.2102.439.2102h11.5808c.235,0,.3758-.1316.4388-.2102.1135-.1411.1556-.3256.1157-.5063-.6509-2.9496-3.3194-5.0905-6.3451-5.0905ZM24.5728,29.9555h-11.5808c-.5924,0-1.145-.2648-1.5158-.7264-.3769-.4693-.5183-1.0775-.3877-1.6691.7894-3.5776,4.0251-6.1741,7.6939-6.1741s6.9044,2.5966,7.694,6.1743c.1304.5915-.0109,1.1999-.3878,1.6691-.3708.4615-.9233.7262-1.5157.7262Z\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,10.7362c-2.0391,0-3.6979,1.6589-3.6979,3.698s1.6588,3.698,3.6979,3.698,3.698-1.6589,3.698-3.698-1.6589-3.698-3.698-3.698ZM18.7823,19.5135c-2.8007,0-5.0792-2.2786-5.0792-5.0794s2.2785-5.0793,5.0792-5.0793,5.0794,2.2786,5.0794,5.0794-2.2786,5.0793-5.0794,5.0793Z\"\/>\r\n                            <path class=\"st1\" d=\"M26.0622,19.3103c-.1743,0-.3484.0662-.481.1988-.2652.2653-.2652.6968,0,.9622l2.4196,2.4196,2.4197-2.4197c.2652-.2652.2652-.6967,0-.9619-.2652-.2652-.6968-.2652-.9621,0l-.9692.9694c-.2593.259-.7177.259-.9769,0l-.9694-.9695c-.1325-.1326-.3065-.1989-.4807-.1989ZM28.0008,24.2806c-.348,0-.6962-.1325-.9611-.3976l-2.4351-2.4351c-.8038-.8038-.8038-2.1116,0-2.9155.8037-.8042,2.1115-.804,2.9152,0l.481.481.4809-.481c.804-.804,2.1118-.8036,2.9155-.0001.8038.8038.8038,2.1118,0,2.9156l-2.435,2.4351c-.2651.2651-.6133.3976-.9614.3976Z\"\/>\r\n                        <\/svg>  \r\n                        <div>\r\n                            <b>So sieht\u2019s aus<\/b>\r\n                            <span>Sieh dir an, wie Anzeigen in ChatGPT f\u00fcr deine Kund:innen wirken.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <b id=\"ondesk\">Lade dir jetzt den kostenlosen Leitfaden herunter und finde heraus, ob ChatGPT Werbung das Richtige f\u00fcr dein Unternehmen ist!\r\n<\/b>            <\/div>\n            <div class=\"col\">\n                <div id=\"whitepaper\" class=\"form-container\">\n                                        <div class=\"from-head\">\r\n                        <b>Mehr Anfragen mit ChatGPT Werbung<\/b>\r\n                        <span>Jetzt Formular ausf\u00fcllen und Download-Link per E-Mail erhalten<\/span>\r\n                    <\/div>                    <script>  function loadHubspotForm() {\r\n    const script = document.createElement('script');\r\n    script.src = \"https:\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\";\r\n    script.type = \"text\/javascript\";\r\n    script.charset = \"utf-8\";\r\n    script.onload = function () {\r\n      if (window.hbspt) {\r\n        hbspt.forms.create({\r\n          region: \"eu1\",\r\n          portalId: \"143405698\",\r\n          formId: \"10050679-afac-4d08-a933-a8ad0d03e420\",\r\n          onFormSubmit: function($form) {\r\n            window.dataLayer = window.dataLayer || [];\r\n            window.dataLayer.push({\r\n              event: 'gaEvent',\r\n              event_name: 'form_interaction',\r\n              form_interaction: {\r\n                status: 'success',\r\n                step: 'form submit'\r\n              }\r\n            });\r\n          }\r\n        });\r\n      } else {\r\n        console.error(\"HubSpot Forms konnte nicht geladen werden.\");\r\n      }\r\n    };\r\n    document.head.appendChild(script);\r\n  }\r\n\r\n  document.addEventListener(\"DOMContentLoaded\", loadHubspotForm);<\/script>\n                <\/div>\n                <div id=\"onmob\" class=\"prv-boxes\">\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M20.5729,28.6595c-.1145.0548-.2114.0124-.2593-.0178-.0419-.0266-.1396-.1042-.1396-.2518v-2.9888c1.3152-.519,2.617-1.2374,3.8245-2.116-.2395,3.1658-1.939,4.6664-3.4256,5.3744ZM28.1932,11.3711c.2266.0259.4098.2093.4357.436.6652,5.8438-4.7192,10.6161-8.9728,12.3133l-3.7762-3.7762c1.6931-4.2569,6.464-9.645,12.3133-8.9731ZM11.359,19.6871c-.0301-.0476-.0724-.1447-.0178-.2591.7076-1.4858,2.2051-3.1837,5.3692-3.4252-.8771,1.2072-1.5938,2.5088-2.1113,3.8239h-2.9882c-.1477,0-.2254-.0977-.2519-.1396ZM30.0013,11.6508c-.0978-.8589-.7921-1.5537-1.6508-1.6522-4.0813-.4668-7.8199,1.6025-10.5056,4.5992-4.9078-.1349-6.9613,2.5784-7.7509,4.2362-.2441.5129-.2079,1.1075.0971,1.5905.3097.4906.8405.7835,1.4198.7835h3.1795l4.0023,4.0023v3.1795c0,.5792.2929,1.1101.7835,1.4198.2708.1711.5767.2575.8836.2575.2405,0,.4817-.0532.7071-.1604,1.6583-.7899,4.3726-2.841,4.2358-7.7569,2.994-2.6862,5.0629-6.4222,4.5988-10.499Z\"\/>\r\n                            <path class=\"st1\" d=\"M15.3313,26.5003c-.02.1523-.1074.2837-.24.3606-.9187.532-1.79.9337-2.539,1.1678-.2355.0704-.4016-.0626-.4621-.1233-.0607-.0607-.1942-.2272-.1184-.4758.2289-.7329.6309-1.6062,1.1624-2.5256.0766-.1326.208-.2203.3604-.2402.0186-.0024.0409-.0043.0657-.0043.0932,0,.2235.0257.3387.1408l1.2958,1.2958c.1457.1458.1482.3159.1366.4043ZM14.8756,23.8236c-.4126-.4128-.9826-.6059-1.561-.5294-.5815.0765-1.0832.4113-1.3765.9187-.5816,1.0062-1.026,1.9762-1.2836,2.8008-.001.0029-.0077.0252-.0086.0281-.1976.6491-.0186,1.3543.4674,1.8404.3554.3556.828.547,1.3105.547.1775,0,.3564-.0259.5311-.079.0015-.0004.0268-.0083.0283-.0088.838-.2618,1.7802-.6941,2.8004-1.2851.5069-.2935.8412-.7952.9173-1.3765.076-.5792-.1171-1.148-.5294-1.5602l-1.2958-1.2959Z\"\/>\r\n                            <path class=\"st1\" d=\"M23.1263,15.8277c.5759,0,1.0444.4685,1.0444,1.0444s-.4685,1.0445-1.0444,1.0445-1.0445-.4685-1.0445-1.0445.4685-1.0444,1.0445-1.0444ZM23.1263,19.2979c1.3375,0,2.4257-1.0882,2.4257-2.4258s-1.0882-2.4257-2.4257-2.4257-2.4258,1.0882-2.4258,2.4257,1.0882,2.4258,2.4258,2.4258Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Sofortige Wirkung<\/b>\r\n                            <span>Erscheine sofort dort, wo deine Kunden suchen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,14.2699h-6.1289c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h6.1289c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,20.9664h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M27.9828,27.6629h-15.9656c-.3815,0-.6907-.3092-.6907-.6907s.3092-.6907.6907-.6907h15.9656c.3815,0,.6907.3092.6907.6907s-.3092.6907-.6907.6907Z\"\/>\r\n                            <path class=\"st1\" d=\"M14.3361,16.1656c-.1767,0-.3536-.0674-.4883-.2023l-2.3188-2.3188c-.2698-.2696-.2698-.707,0-.9766.2695-.2698.7071-.2698.9766,0l1.8305,1.8304,4.1494-4.1492c.2695-.2698.7071-.2698.9766,0,.2698.2696.2698.707,0,.9766l-4.6377,4.6377c-.1348.1349-.3115.2023-.4883.2023Z\"\/>\r\n                        <\/svg>\r\n                        <div>\r\n                            <b>Werbe-Budget?<\/b>\r\n                            <span>So viel solltest du mindestens einplanen.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"box\">\r\n                        <svg id=\"Ebene_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 40 40\">\r\n                            <defs>\r\n                                <style>\r\n                                .st0 {\r\n                                    fill: #fec600;\r\n                                }\r\n\r\n                                .st1 {\r\n                                    fill: #292929;\r\n                                }\r\n                                <\/style>\r\n                            <\/defs>\r\n                            <circle class=\"st0\" cx=\"20\" cy=\"20\" r=\"20\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,22.7672c-3.0257,0-5.6942,2.1409-6.3449,5.0905-.0399.1806.0023.3652.1156.5063.063.0785.2039.2102.439.2102h11.5808c.235,0,.3758-.1316.4388-.2102.1135-.1411.1556-.3256.1157-.5063-.6509-2.9496-3.3194-5.0905-6.3451-5.0905ZM24.5728,29.9555h-11.5808c-.5924,0-1.145-.2648-1.5158-.7264-.3769-.4693-.5183-1.0775-.3877-1.6691.7894-3.5776,4.0251-6.1741,7.6939-6.1741s6.9044,2.5966,7.694,6.1743c.1304.5915-.0109,1.1999-.3878,1.6691-.3708.4615-.9233.7262-1.5157.7262Z\"\/>\r\n                            <path class=\"st1\" d=\"M18.7823,10.7362c-2.0391,0-3.6979,1.6589-3.6979,3.698s1.6588,3.698,3.6979,3.698,3.698-1.6589,3.698-3.698-1.6589-3.698-3.698-3.698ZM18.7823,19.5135c-2.8007,0-5.0792-2.2786-5.0792-5.0794s2.2785-5.0793,5.0792-5.0793,5.0794,2.2786,5.0794,5.0794-2.2786,5.0793-5.0794,5.0793Z\"\/>\r\n                            <path class=\"st1\" d=\"M26.0622,19.3103c-.1743,0-.3484.0662-.481.1988-.2652.2653-.2652.6968,0,.9622l2.4196,2.4196,2.4197-2.4197c.2652-.2652.2652-.6967,0-.9619-.2652-.2652-.6968-.2652-.9621,0l-.9692.9694c-.2593.259-.7177.259-.9769,0l-.9694-.9695c-.1325-.1326-.3065-.1989-.4807-.1989ZM28.0008,24.2806c-.348,0-.6962-.1325-.9611-.3976l-2.4351-2.4351c-.8038-.8038-.8038-2.1116,0-2.9155.8037-.8042,2.1115-.804,2.9152,0l.481.481.4809-.481c.804-.804,2.1118-.8036,2.9155-.0001.8038.8038.8038,2.1118,0,2.9156l-2.435,2.4351c-.2651.2651-.6133.3976-.9614.3976Z\"\/>\r\n                        <\/svg>  \r\n                        <div>\r\n                            <b>Mehr Kund:innen<\/b>\r\n                            <span>Erfahre wie viele neue Anfragen du bekommst.<\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <b id=\"onmob\">Lade dir jetzt den kostenlosen Leitfaden herunter und finde heraus, ob Google Werbung das Richtige f\u00fcr dein Unternehmen ist!\r\n<\/b>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n  (function() {\n    const params = new URLSearchParams(window.location.search);\n    const keys   = ['source','medium','campaign','content'];\n\n    function fillAndLog() {\n      let foundAny = false;\n      keys.forEach(key => {\n        const utmName = `utm_${key}`;\n        const hbdName = `hbd_utm_${key}`;\n        if (params.has(utmName) && !params.has(hbdName)) {\n          const field = document.querySelector(`[name=\"${hbdName}\"]`);\n          if (field) {\n            field.value = params.get(utmName);\n            foundAny = true;\n          }\n        }\n      });\n      return foundAny;\n    }\n\n    if (window.hbspt && hbspt.forms && typeof hbspt.forms.create === 'function') {\n      const orig = hbspt.forms.create;\n      hbspt.forms.create = function(opts) {\n        const userCb = opts.onFormReady;\n        opts.onFormReady = function($form) {\n          fillAndLog();\n          if (typeof userCb === 'function') userCb($form);\n        };\n        return orig.call(this, opts);\n      };\n    }\n\n    document.addEventListener('DOMContentLoaded', () => {\n      if (fillAndLog()) return;\n      const obs = new MutationObserver((_, observer) => {\n        if (fillAndLog()) observer.disconnect();\n      });\n      obs.observe(document.body, { childList: true, subtree: true });\n    });\n  })();\n<\/script>\n\n<!-- 2) oneutm_id cookie \u2192 hbd_utm_one_id observer autofill -->\n<script>\n  (function() {\n    \/\/ read the oneutm_id cookie\n    function getOneUtmId() {\n      const prefix = 'oneutm_id=';\n      return document.cookie\n        .split(';')\n        .map(c => c.trim())\n        .filter(c => c.startsWith(prefix))\n        .map(c => decodeURIComponent(c.substring(prefix.length)))[0] || null;\n    }\n\n    \/\/ fill the hidden field once present\n    function fillOneId() {\n      const val = getOneUtmId();\n      if (!val) return false;\n      const input = document.querySelector('input[name=\"hbd_utm_one_id\"]');\n      if (input) {\n        input.value = val;\n        return true;\n      }\n      return false;\n    }\n\n    \/\/ also hook into HS form ready (optional, for earliest fill)\n    if (window.hbspt && hbspt.forms && typeof hbspt.forms.create === 'function') {\n      const _create = hbspt.forms.create;\n      hbspt.forms.create = function(opts) {\n        const userCb = opts.onFormReady;\n        opts.onFormReady = function($form) {\n          fillOneId();\n          if (typeof userCb === 'function') userCb($form);\n        };\n        return _create.call(this, opts);\n      };\n    }\n\n    document.addEventListener('DOMContentLoaded', () => {\n      \/\/ try immediately\n      if (fillOneId()) return;\n      \/\/ otherwise watch for form insertion\n      const obs = new MutationObserver((_, observer) => {\n        if (fillOneId()) observer.disconnect();\n      });\n      obs.observe(document.body, { childList: true, subtree: true });\n    });\n  })();\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":110,"featured_media":150566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"tags":[],"content_art":[170],"class_list":["post-150575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","content_art-whitepaper"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts\/150575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/comments?post=150575"}],"version-history":[{"count":10,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts\/150575\/revisions"}],"predecessor-version":[{"id":150674,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/posts\/150575\/revisions\/150674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/media\/150566"}],"wp:attachment":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/media?parent=150575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/categories?post=150575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/tags?post=150575"},{"taxonomy":"content_art","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/content_art?post=150575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}