{"id":84436,"date":"2022-10-05T14:33:25","date_gmt":"2022-10-05T12:33:25","guid":{"rendered":"https:\/\/www.herold.at\/ratgeber\/?post_type=ratgeber_glossar&#038;p=84436"},"modified":"2022-10-05T14:33:27","modified_gmt":"2022-10-05T12:33:27","slug":"e-mail-funnel","status":"publish","type":"ratgeber_glossar","link":"https:\/\/www.herold.at\/ratgeber\/lexikon\/e-mail-funnel\/","title":{"rendered":"E-Mail-Funnel"},"content":{"rendered":"\n<p><strong>Definition:<\/strong><\/p>\n\n\n\n<p>Der <strong>E-Mail-Funnel<\/strong> beschreibt einen Prozess im Online-Marketing, bei dem strategisch organisierte E-Mails an vorab explizit ausgew\u00e4hlte Abonnenten gesendet werden. Durch E-Mails sollen Neukunden generiert und ihre Aufmerksamkeit geweckt werden. Die Basis daf\u00fcr bildet der E-Mail-Funnel, ein trichterf\u00f6rmiges Modell, \u00e4hnlich dem Conversion Funnel.<\/p>\n","protected":false},"author":26,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"glossar_category":[160],"class_list":["post-84436","ratgeber_glossar","type-ratgeber_glossar","status-publish","format-standard","hentry","glossar_category-allgemein"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar\/84436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar"}],"about":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/types\/ratgeber_glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/comments?post=84436"}],"version-history":[{"count":3,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar\/84436\/revisions"}],"predecessor-version":[{"id":85861,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar\/84436\/revisions\/85861"}],"wp:attachment":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/media?parent=84436"}],"wp:term":[{"taxonomy":"glossar_category","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/glossar_category?post=84436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}