{"id":84859,"date":"2022-10-05T14:40:40","date_gmt":"2022-10-05T12:40:40","guid":{"rendered":"https:\/\/www.herold.at\/ratgeber\/?post_type=ratgeber_glossar&#038;p=84859"},"modified":"2022-10-06T13:00:15","modified_gmt":"2022-10-06T11:00:15","slug":"phrase-match","status":"publish","type":"ratgeber_glossar","link":"https:\/\/www.herold.at\/ratgeber\/lexikon\/phrase-match\/","title":{"rendered":"Phrase Match"},"content":{"rendered":"\n<p><strong>Definition:<\/strong><\/p>\n\n\n\n<p>Der sogenannte &#8222;<strong>Phrase Match<\/strong>&#8220; ist eine Keyword-Funktion bei Google Ads, \u00fcber die sich Wortkombinationen als Keywords f\u00fcr Werbeanzeigen festlegen lassen. Siehe auch: <a href=\"https:\/\/www.herold.at\/ratgeber\/lexikon\/passende-wortgruppe\/\" target=\"_blank\" rel=\"noreferrer noopener\">passende Wortgruppe<\/a>.<\/p>\n","protected":false},"author":26,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"glossar_category":[153],"class_list":["post-84859","ratgeber_glossar","type-ratgeber_glossar","status-publish","format-standard","hentry","glossar_category-suchmaschinen-werbung"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar\/84859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar"}],"about":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/types\/ratgeber_glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/comments?post=84859"}],"version-history":[{"count":5,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar\/84859\/revisions"}],"predecessor-version":[{"id":86653,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/ratgeber_glossar\/84859\/revisions\/86653"}],"wp:attachment":[{"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/media?parent=84859"}],"wp:term":[{"taxonomy":"glossar_category","embeddable":true,"href":"https:\/\/www.herold.at\/ratgeber\/wp-json\/wp\/v2\/glossar_category?post=84859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}